CenoteCenote
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Brand Guidelines

Cenote Brand System

Cenote sits at the intersection of three distinct worlds: institutional sophistication, futuristic financial infrastructure, and high-net-worth elegance. The visual language is engineered to hold all three simultaneously — without compromise.

Institutional Sophistication

Dark surfaces, restrained color, precise typography, and measured spacing communicate the trust and gravity of professional finance. Nothing decorative. Nothing casual.

Futuristic Infrastructure

The electric cyan palette, geometric logo, glassmorphic nav, and motion system signal that this is native to a new class of financial technology — not a web2 product wearing a crypto costume.

High-Net-Worth Elegance

The cenote imagery — deep, luminous, hidden beauty — evokes the kind of private access that serious capital commands. Premium without being loud. Exclusive without being cold.

Every decision in this system — from the logo's concentric rings to the expo-out easing curve — is in service of that positioning.

02

Color

The palette is derived from the four concentric rings of the Cenote logo — outer to inner.

Primary Scale

--c0

Ice Blue

hsl(180, 85%, 87%)

Hero accents, primary button fill

--c1

Electric Cyan

hsl(183, 100%, 50%)

Outer logo ring, primary CTA

--c2

Mid Teal

hsl(183, 88%, 36%)

2nd ring, secondary accent

--c3

Deep Teal

hsl(185, 72%, 22%)

3rd ring, light-mode accents

--c4

Dark Navy-Teal

hsl(196, 62%, 12%)

Center ring, button text

Accent

Lime

hsl(80, 100%, 55%)

Section tags, callouts

Text Colors

Aa

--text

Primary

hsl(0, 0%, 95%)

Headings, labels, main body

Aa

--text-2

Secondary

hsl(218, 12%, 58%)

Supporting text, descriptions

Aa

--text-3

Tertiary

hsl(218, 10%, 38%)

Metadata, placeholders, muted labels

Surfaces

--bg

Page Background

hsl(218, 52%, 5%)

--surface-1

Card

hsl(218, 46%, 8%)

--surface-2

Elevated Card

hsl(218, 40%, 11%)

--border

Divider

hsl(218, 30%, 16%)

03

Typography

Primary Typeface

Jura

Weights: 400, 500, 600, 700

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&

Monospace

Geist Mono

Code, addresses, technical values

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0x7F3A9...B2E1  4.82%

Type Scale

.heading-1

36px56px

wt 600

Confidential Credit.

.heading-2

28px32px

wt 600

Institutional Finance.

.heading-3

20px24px

wt 600

Built on Canton Network.

.heading-4

18px20px

wt 500

Staking feeds lending.

.bodyTextSize

14px16px

wt 400

Private, compliant lending markets built natively on Canton.

.smallTextSize

12px13px

wt 600

Uppercase labels, metadata, captions

04

Imagery

Photography reinforces the core metaphor: depth, light, and hidden structure beneath a calm surface. All images used across the site are shown below.

Cenote Hero

Cenote Hero

Hero section — cave pool with light shaft

cenote-hero.png

Cave Pool Night

Cave Pool Night

CTA section — cenote pool at night

cave-pool-night.png

Cave Meeting Room

Cave Meeting Room

Why Now section — cave interior

cave-meeting-room.png

Cave Columns

Cave Columns

Pillars section — cave formation

cave-columns.png

Stone Terraces

Stone Terraces

Problem section — layered stone

stone-terraces.png

Cliff House Close

Cliff House Close

Pillars section — architecture detail

cliff-house-close.png

Cliff House Pool

Cliff House Pool

Protocol & Pillars sections — pool overview

cliff-house-pool.png

Cliff House Rocks

Cliff House Rocks

sCC section — coastal architecture

cliff-house-rocks.png

Usage Rules

  • Keep images full-bleed — avoid boxed or framed photo treatments
  • Maintain the teal-blue color temperature — warm filters break brand cohesion
  • Use dark overlays when text is placed over photography
  • Avoid stock imagery with people — Cenote is infrastructure, not consumer
05

Spacing & Layout

Consistent spacing creates rhythm. All values are multiples of 4px using Tailwind's default scale.

Spacing Scale

space-2

8px

Icon gaps, tight internal spacing

space-3

12px

Tag padding, small gaps

space-4

16px

Component internal padding

space-6

24px

Section inner padding, card gaps

space-8

32px

Button padding, larger gaps

space-10

40px

Section vertical padding

space-16

64px

Large section separation

space-24

96px

Between major sections (mobile)

space-40

160px

Between major sections (desktop)

Layout Conventions

Max Content Width

max-w-5xl (1024px)

All page content is constrained to this width, centered.

Page Horizontal Margin

px-6 (24px)

Consistent left/right margin at all breakpoints.

Section Vertical Spacing

space-y-40 (160px)

Breathing room between major sections on desktop.

Card Border Radius

rounded-2xl (16px)

Used for all cards, swatches, and containers.

Nav Height

--nav-h: 72px

Fixed nav offset used in scroll calculations.

Grid Columns

1 → 2 → 3–5

Responsive grid expands from mobile single-column up.

06

Motion

Motion is premium and purposeful — never decorative for its own sake. Entrances feel confident, not bouncy.

Easing

[0.16, 1, 0.3, 1]

Premium expo-out — fast start, silky finish. Used for all entrances.

Duration — Base

0.75s

Standard fade-in and slide animations.

Duration — Fast

0.5s

Hover transitions, small state changes.

Duration — Slow

1.2s

Background reveals, scroll indicators.

Stagger

0.15s

Delay increment between sibling elements in sequence.

Entry offset

y: 20px

All elements enter from 20px below their final position.

Standard Entry Pattern

// fadeIn helper — used for all section entrances
function fadeIn(delay: number) {
  return {
    initial:    { opacity: 0, y: 20 },
    animate:    { opacity: 1, y: 0 },
    transition: { duration: 0.75, ease: [0.16, 1, 0.3, 1], delay },
  }
}

// Staggered siblings — increment delay by 0.15s per element
<motion.div {...fadeIn(0.0)}>First element</motion.div>
<motion.div {...fadeIn(0.15)}>Second element</motion.div>
<motion.div {...fadeIn(0.3)}>Third element</motion.div>
07

Iconography

Icons use Lucide React — a consistent, clean line-icon library. Stroke width 1.5px at 20px is the default. Use sparingly; let typography carry meaning first.

Lock

Privacy, confidentiality

Shield

Compliance, security

Building2

Institutional, corporate

Landmark

Finance, banking

Key

Access control, private keys

Network

Canton network, connectivity

Layers

Protocol layers, stack

FileText

Contracts, documents

BarChart3

Markets, analytics

TrendingUp

Yield, growth

CircleDot

Staking, validator

RefreshCw

Flywheel, liquidity cycle

Wallet

Wallets, balances

Globe

Global markets, cross-chain

ArrowRight

Navigation, CTA direction

Zap

Performance, efficiency

Usage Rules

  • Use strokeWidth={1.5} — never filled or bold variants
  • Default size 20px in body, 16px in compact contexts
  • Color: text-white/60 default, text-white on hover/active
  • Pair with a text label whenever possible — icons alone are ambiguous
  • Don't mix Lucide with icons from other libraries
  • Don't use icons decoratively — each icon must carry meaning
08

Co-branding

Cenote is built in collaboration with the core institutions of the Canton ecosystem. These relationships are credibility signals — use them with precision.

Canton Network

Underlying Blockchain

Cenote is built natively on Canton. The Canton Network logo may appear alongside Cenote in co-marketing and partnership materials.

  • Always credit Canton as the underlying network
  • Don't imply Cenote is the same product as Canton
  • Use 'Built on Canton' framing

Digital Asset

Core Technology Partner

Digital Asset builds the DAML language and Canton infrastructure that Cenote depends on. Reference in technical contexts and investor materials.

  • Use 'Built in collaboration with Digital Asset'
  • Don't use DA logo without their approval
  • Reference DA in protocol/technical sections

Canton Foundation

Ecosystem Partner

The Canton Foundation supports ecosystem projects. Cenote is designed to accelerate Canton network growth, which aligns with the Foundation's mission.

  • Reference when discussing ecosystem growth
  • Don't overstate the relationship
  • Use 'in partnership with the Canton Foundation'
09

Voice & Tone

Taglines

  • Staking feeds lending. Lending feeds the network.
  • Cenote grows when Canton grows.
  • The compliance conversation starts with yes, not maybe.
  • Confidential Credit for Institutional Finance.

Principles

  • InstitutionalConfident, precise, trustworthy — never casual.
  • PrivatePrivacy is a feature, not a caveat.
  • NativeCanton-first, not ported or adapted.
  • ClearNo jargon without purpose. Clarity signals competence.